5 Incredible Digital Marketing Tactics for Online Startups

Here are some of the factors that you should consider when setting up the marketing strategy:

Target audience;
Social integration;
Online environment;
Follow-up marketing;
Content offerings;
Conversion and CTAs;
Differentiators; and

Setting an effective digital marketing strategy is essential before you even think about the money that you should spend.

Benefits of crafting an effective digital marketing strategy
Today, digital growth demands for multiple-channel marketing campaigns. Having a clear marketing strategy helps you get an idea of how your multiple marketing channels relate with each other. Using the right strategy will ensure that everything is running smoothly whether it’s paid digital ads or content marketing.

A good marketing strategy is crucial when it comes to determining the amount that you should spend for your marketing campaigns. It allows you to determine how to allocate budgets and milestone costs.

An effective digital marketing strategy will help you identify where your prospective customers are located and how you can reach them. Different audiences require a certain strategy to engage them. For example, you may consider using social media campaign for a certain audience, while others might be more likely to engage with compelling PPC campaign.

I understand that different digital marketing strategists and agencies use their own proven marketing strategy. Below I have outlined the 5 tactics that will help you craft an outstanding marketing strategy process.

I have used these tactics to understand my customer needs and identify effective tactics that I often use to create successful marketing campaigns for their businesses.

1. Project Kick Off
As a professional digital marketer, I understand that identifying objectives and goals is the first step to a successful marketing campaign. Learning about a few facts regarding my clients helps me create a cohesive project timeline, as well as project brief.

The initial phase is critical whether you’re dealing with a new brand that is looking for the best place to start or an existing company that is looking for effective ways to maintain and improve their client base.

Please note that your kick off will help you have a clear understanding of the overall project.

2. Market Research & Analysis
Carrying out research and analysis is essential in order to determine the cultural and market trends that are linked to the brand and the customers. At this stage, you should typically audit the industry and evaluate its characteristics and landscape.

By doing this, you will easily determine your target audience and have a clear understanding of what they want. In addition, it helps you come up with a strategic process that reveals what your clients actually need from your company or brand.

3. Engagement phase
The third stage is the engagement process. At this period, you should determine how you can best interact, engage, connect, and communicate with the right audience at the right time, using the best tactics.

I often take advantage of key performance indicators which show me whether the company will get more customers when I implement certain tactics. Yes, I can easily do this because, at this point, I have gained a thorough understanding of the industry and objectives.

I write compelling content that is dedicated and tailored to address specific audience needs during the engagement phase.

4. Effective Concept Development
Now, we proceed to the effective concept development stage, after laying a proper foundation in the initial stages. Go ahead and develop campaign creatives for your digital marketing project.

Individual needs of your clients, the ultimate goals of your brand, as well as each and every piece of creative, come first. This way, you can easily execute effective tactics that serve your customers’ purpose and needs.

5. Execution Plan
It is advisable that you create an effective action plan for executing your ideas during this stage. Refresh an effective strategy when dealing with both new and existing brands.

You should present a timeline for the execution of all initiatives, develop effective media plans and make recommendations for budget allocation.

Implementing effective marketing tactics for your business
Your business needs an effective marketing strategy in order to thrive online. Failure to that, you will face rampant competition from your competitors. There is a good chance that your business will succeed and dominate your industry online if you have put in place a well-thought-out marketing strategy to meet your company’s objectives and goals.

Integrated Nutrition – Facts and Myths

As any one with a passing interest in nutrition and an internet connection must know by now, a vast number of spurious claims are being made for a wide variety of ‘miracle foods’.

The açaí fruit, for example, can reverse diabetes (despite being 32% fat) and other chronic illnesses. It can also expand the size of your penis and increase your sexual virility (if you are male). In addition this fat-heavy fruit promotes weight loss (without gender bias)… among numerous other attributes. Wow!

Incredible claims like these makes the idea that certain foods have healing properties and can be used to treat disease highly controversial. Though most of us accept that the Western diet is unhealthy, there is deep scepticism about whether certain foods can be used for healing.

Nutrition as therapy

This scepticism may be well-founded. The evidence that nutrition can be effective in place of conventional medical therapies is patchy at best.

Of course the lack of evidence could be due to a lack of scientific enquiry. There is little money to be made by using food as medicine, so there is little incentive to carry out studies. Big Pharma naturally prefers to keep pushing pills.

However, you have probably noticed that medicinal claims made about particular foods are often couched in terms that do not make a definitive claim… food X is ‘thought to be’ helpful in treating a condition Y… a low intake of vitamin B ‘could be ‘ linked to depression.

Modern rules and regulations concerning food and medicines make this kind of language necessary. Nevertheless, it is obvious that these kinds of claims are not supported by the hard evidence you would expect from a clinical drug trial.

Indeed, eschewing conventional medical treatments in favour of nutritional and other alternative options can prove fatal. For example, when Steve Jobs, the founder of Apple, was diagnosed with pancreatic cancer in 2003, he spent nine months exploring alternative therapies before submitting to conventional surgery by which time his cancer had metastasised with fatal results.

There is some evidence, however, that food can be powerfully curative on occasion. As revealed in a recent TV programme, a 310lb Australian was able to cure his urticaria (hives), an auto-immune condition, with a medically supervised 60-day juice diet and was able to ditch the pills he had been using for nine years. A morbidly obese Ohio truck-driver was able to do the same.

In fact there is some evidence that certain foods do have a therapeutic effect. A gluten-free diet, for example, is a known and proven therapy for coeliac disease, an inflammatory disease of the gut. There is some evidence that vitamin D has anti-inflammatory properties, though this has not yet been proved conclusively. Turmeric has been shown to have an anti-inflammatory effect but again this is not fully proven.

Integrated nutrition

Even if some people find relief from symptoms with certain foods that does not mean the food is treating the core disease. Nevertheless diet can be a very effective help in managing certain chronic conditions.

Integrated nutrition is the idea that food can be used alongside conventional medicine to help the body heal itself.

Integrated nutrition is not an alternative to conventional medicine, the primary therapy. It is used, for example, during chemotherapy and radiotherapy to mitigate the side effects arising from these treatments. In this sense, it is integrated with conventional medicine.

I remember my time as a patient some years ago in Ibn Sina Hospital in Kuwait, the premier eye hospital in the Middle East. I had a chronic eye infection which was treated with strong antibiotics delivered intravenously. To counteract the effects of the antibiotics on my digestive system, I was prescribed a specific diet that emphasised ‘live’ yoghurts. Once my infection was under control I recovered very quickly.

I later spoke to the head of the catering firm who was supplying the food for the patients in Ibn Sina and several other hospitals in Kuwait. He told me that they had more than 5,000 ‘standard’ menus from which the doctors in Kuwait’s health system could prescribe for their patients. This, he said, enabled the hospital consultants to take a targeted approach when prescribing for nutrition.

Cancer therapy and nutrition

Integrated nutrition can be especially useful during cancer treatments, according to a recent article in Health New Focus, a supplement of the Irish Times, a reputable daily newspaper.

Chemotherapy as a treatment for cancer can have toxic effects. During this conventional therapy, integrated nutritional therapy can be used to maintain the strength of the immune system so that the treatment does not have to be interrupted because of infection.

The nutritionist can ensure this happens by making several adjustments to the patient’s diet. For example, medicinal mushrooms can be prescribed to support the immune system, while ginger can be used to ameliorate the nausea associated with chemotherapy. Turmeric can be added to dishes for its anti-inflammatory properties, while papaya can be prescribed for its ability to aid digestion.

The nutritionist will also eliminate sugar and processed foods from the diet because of the effect they have on tumours. Sugar, for instance, feeds cancer cells and would be cut out entirely.

Diabetes and nutrition

As anyone who has read my book Beating Diabetes will know, it is possible to avoid the horrendous complications of diabetes… heart failure, liver disease, retinopathy and neuropathy among other dire outcomes… using diet alone. This is working for me and should work for 90% of type 2 diabetics.

Doing so, however, is not a cure. There is no cure for diabetes. What the diet I espouse does is reduce the blood glucose swirling around in my blood-stream to a level at which it is no longer damaging my body.

However, I am still diabetic and know that if I reverted to the standard Western diet I was eating years ago, my diabetic symptoms would soon return and I would be back on the road to developing the complications diabetes bestows on those who do not control it.


While there are very few cases of nutritional therapy curing patients without the intervention of conventional medicine, integrated nutrition has been shown to be very useful in supporting conventional medicine in cases of chronic conditions.

Even when they are treating diseases associated with poor diet, such as diabetes or heart disease, doctors seem to prefer to rely on pharmaceutical drugs rather than instructing their patients to use diet to reverse their condition.

Isn’t it time doctors began prescribing nutrition?

E-Commerce Adoption in the Developing Nations – Part 1 – The Benefits of E-Commerce

E-commerce is the new way of doing business. It is highly changing and affecting the whole way of global business transactions. Nations need to integrate this technology in order to compete and secure their survival in the global market. In the course of integration of E-commerce there is a huge divide called the digital divide which segments the world nations into two categorizes. The first are the developed nations, with high E-commerce and Information and Communication Technology (ICT) integration hence getting tremendous benefits from the global competition, and the others are the developing nations with low integration of E-commerce and losing benefits of the global market competition.

The definition of E-commerce in our context is in its broader sense which includes doing business activities over the Internet. These activities may include browsing business information, e-mail, selling and buying products and services over the net.

The adoption of E-commerce in the developing nations is mandatory and should be addressed effectively. This article will address the process of adopting E-commerce in these nations. First let us see how E-commerce benefits them.

1. Availability of useful information

The Internet is a huge resource center for any business information; suppliers, resellers, distributors, importers, exporters, products, services, you name it. Enterprises can get any kind of business information from all over the world right from their desktops. The Internet achieved fast, secure and useful access of information. Today, information being a power in the business environment, the integration of ICTs and Electronic commerce is a crucial step for every developing nation.

2. Reduced costs of Advertising products and services

Reduced advertising cost is one of the major benefits E-commerce gives to enterprises. Websites serve 24 hours a day and 7 days a week all over the world. Besides, the cost of owning a website is much less compared to the benefits they provide.

3. Fast and efficient supply chain management

People buy and sell online in the simplest and easiest ways. Buyers have whatever they need right on their desktops and sellers can reach their customers wherever they are just right from their tables. Besides, the process of buying and selling goods especially that of digital goods is a matter of minutes no matter where sellers or buyers are located. There are no middle men needed, no limit or border. The process will end between the seller and the buyer just in minutes saving much time and energy.

4. Greater market reach

E-commerce knows no boundaries. Geographical limits do not seem to exist. Enterprises can reach markets that can be found in their opposite corner of the world in no time. This is one feature of E-commerce; making our globe a very small village.

5. Enhanced customer care

Customers are treated well enough through enterprise websites. They can get whatever information they need, view products of their preference, compare prices, get in contact with vendors, and buy simple and easy.